Digital Signage

Bliscom proposes its own solutions in the field of perspective and fast developing field – Digital signage networks. For the last few years digital signage networks became popular due to unique visual ability, dynamic features, attracting both: customers and vendors.

Besides Digital signage is addressed to the certain group, additional advantages of digital signage in comparison with printed materials and TV commercial is laid in outstanding the expressive capacity of up-to-date effects and screen dimensions.

The customers are fast getting tired from the TV advertisement. Superity of digital signage against TV advertisement is proved by the investigations, regularly performed by the leading sociologists of developed countries (where digital signage has a long history), as well as their colleagues form the neighbor countries. Digital signage is more targeted to buyer, rather than to televiewers. Televiewer may psychologically be disposed to the annoying commercial video, being overfed with chaotic information on food and goods. Selected and factorized stuff advertisement do not overload the customer with exceeding information but gives the necessary description of the selected item, actions running towards the item and supportive stuff. This way customer sees the assistance rather than importunity (in the case of TV commercial) of vendor. Besides the commercial information Digital Signage provides the useful and important information for the customer: the weather forecast, currency rates, news line. All this make the digital signage not only the most effective tool for addressed commercial but the also turn it to the point of information. These activities are supplied with the SMS services, trade points, which bring new and attractive services to population.

Having seen the digital signage effects and features customer feels the power of impression performed by colorful dynamic video in comparison with static printed advertisement. These features in combination with addressed advertisement (customer sees the advertisement of beer in the shop, not at home or in the section of the soap products) it becomes clear that paying for quite expensive media the owner gets more profit, making the advertisement campaign more effective (in hundreds of times).

Bliscom proposes for digital signage market the software specialized software Bliscom Net Eye, initially created on the basis of the platform of Bliscom Video Constructor aiming the display of the video advertisement on the video-walls or screens constructed from the video-wall units. Bliscom solutions apply the graphic servers of the family Bliscom Visual Optima, giving the maximal flexibility and rich functionality of the base platform towards presentations’ demonstration. Support of the hybrid networks, typical and custom configurations increases the flexibility of the software, satisfying the needs of individual customers, groups and large companies.

Software complex Bliscom Net Eye enables the operator to create the dynamic templates of the presentation, to schedule the digital signage demonstration; delivery of the advertisement to the place of demonstration; advertisement playback and demonstration monitoring. Dynamic templates are implemented in the format Bliscom Video Constructor and guarantee the display of video content, graphic images demonstration, Flash presentations, creeping lines, TV channels transmission, Internet pages display, running the unique interactive scenarios and sms-based services; support of the internal capturing devices.

The next scheme outlines which components may be included into Bliscom Net Eye. In particular it is worth to highlight the optional nature of the complex: it may work at the single demonstration point as well as at the network of digital signage, demonstrating the scalability of the solution.

Typical scheme of work with the full-functioning version of Bliscom Net Eye may be described as a sequence of the steps:

Step 1. Please run the dynamic template editor, create the presentation and fill it in with the ready-to-use video materials, Flash presentations, images and references to the external sources and devices.

Step 2. Test the constructed template at the local computer of the operator and save ready presentation to disk.

Step 3. Set up the schedule (should it be precise, approximate or draft), and additional conditions or wishes towards the advertisement demonstration point.

Step 4. Define the demonstration point (the whole network, the segment of the network, individual demonstration point, thematic set of the demonstration points) and select the delivery type for the content to be demonstrated at the point of advertisement.

Step 5. The control server for digital signage defines the optimal way for the content placement at the demonstration point and monitor the content delivery.

Step 6. Professional Bliscom video-player demonstrates the dynamic advertisement content and additional information materials, giving the guarantee of the image quality and exact time of demonstration of the appointed schedule.

Step 7. The demonstration point is permanently monitored by the control server of digital signage network, gathering the statistics of work and useful tool for control of the demonstration point.

Light version of the Bliscom Net Eye is designed for small and medium networks, it supports common functionality aiming to help operator do the basic functions and create the demonstration point of digital signage. This is based on the edition of Digital Signage of the software platform of Bliscom Video Constructor and uses simple play-lists with flexible operating the list and changing the schedule “on-the-fly” with introduction of the presentation “appointed” for the certain time.